These advertisement's are a treat to look at and definitely inspire purchase. The idea behind the advertisement design takes a spin on old jokes (upside down chin) and turns it into an effective ad that does more to advertise the company than the product. What I mean by this is that even though it is obviously advertising the razor it affects a viewer in a more emotional sense than practical sense. Taking a look at this ad definitely provokes laughter and the appreciation for such. If a potential customer appreciates the ad they're more likely to buy the product. These ads are witty and whimsical and show that the company can have fun so people like to relate to that and it ultimately builds trust.
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