I've always fascinated by logo's that have secret images ever since I first saw the arrow in FedEx. This site has tons of logo's that didn't take the easy way out and really applied it's business and identity into its logo. For example I never noticed that the VIA Rail logo actually has train tracks in the middle of it outlined by the three letters. Logos to me are symbols of art that can represent an empire with one quick flash in vision, and when you want to take more time to analyze it it means that it's exceeded it's need.
http://www.toxel.com/design/2010/06/09/24-cool-logos-with-hidden-symbols/
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