See Through Socks?

This awesome sock idea is the genius work from designer Anton Repponen. This is one product that isn't only awesome to look at but if one passed a pair of these in a store they'd be inclined to buy them because they are both an innovative design and a masterful marketing tool in one. This another one of those designs that I look at and think "Why didn't I think of this?!" I admire when designers take the mundane and flip it around to make someone revel and think of how it's the same but so different.